According to a new study, Internet advertisements work much better than TV advertisements. The study shows that people who watch video on demand from Fox, ABC, CBS, and NBC are 47% more engaged in the content than watching standard TV ads.
This is most likely because on Internet ads, you have the ability to target specific people. For example, on TV I’ve never seen ads for Linux software. But online, since many ads are contextually based, meaning they change based on what the web site is about, I see computer ads all the time. TV ads simply can’t do that.
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Tags: advertising, Internet, marketing
